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Gapingvoid

"If you want to have a cool brand, you have to do cool shit"

Authored by Jay Baage on March 22, 2007 - 4:31pm.
Hugh MacLeod of the blog Gapingvoid argues that successful marketing is based on a simple concept: "If you want to have a cool brand, you have to do cool shit." As an example, he links to the PR powerhouse Edelman's site that showcases pioneering marketers. If you have not visited it, it is well worth spending a few minutes on. It is cool shit.
tags: Internet | Video | Marketing | Music | Gapingvoid | Hugh MacLeod | Edelman |

How to Create a Microbrand Like GapingVoid

Authored by Rohit Bhargava on March 16, 2007 - 9:42am.

It might sometimes seem like everything is going micro.  With microlending, loans are getting smaller.  With online video, entertainment is getting shorter.  Technology devices are, of course, getting smaller. Micro is hot.  So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing: microbrands.

tags: Internet | Video | Marketing | SXSW | Trends | Microbrand | Gapingvoid |