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Controversial Online Ad Firm Gator Changes Name to Claria

Authored by Mark Hefflinger on October 31, 2003 - 8:51am.
Redwood City, Calif. -- Gator, the controversial online advertising firm that has been sued by publishers over its software that imposes competitors' pop-up ads over existing online ads, announced that it has changed its corporate name to Claria. The move comes in part to distance the company from the negative connotations associated with Gator, which will remain as the name for the company's e-wallet software that allows users to store passwords in a single place. The company's other business delivers targeted ads to 38 million subscribers who signed up to receive them as a condition of receiving free software, such as Sharman Networks' popular Kazaa file-sharing application. Claria also provides online research and Web analytics data. "Today, the [Gator] digital wallet is only one component within just one of our company's three business units. We feel that the Claria Corporation name will allow us to better communicate the expanding breadth of offerings that we provide to consumers and advertisers," said Claria CEO Jeff McFadden.
tags: Internet | Claria | Controversial | Gator |

Overture to Distribute Paid Listings on Pop-Ups Delivered by Gator

Authored by Mark Hefflinger on April 7, 2003 - 3:06am.
Pasadena, Calif. -- Overture Services, a provider of pay-for-performance search listings, has signed a three-year agreement with Gator, a provider of online advertising services where pop-up ads for rival companies are served to visitors with the software installed while they are browsing. Under the deal, Overture's pay-for-performance search listings will now appear on the ads served by Search Scout, a new service offered by Gator that serves pop-under ads to users visiting search engines. Redwood City, Calif.-based Gator's controversial ad technology has drawn lawsuits from major publishers, who argued that serving ads for competitors' sites to users visiting their own sites unfairly steals advertising revenue.
tags: Pop-Ups | Overture | Gator |

Publishers Settle Suit Against Pop-Up Software Maker Gator

Authored by Mark Hefflinger on February 7, 2003 - 3:48am.
Alexandria, Va. -- Some of the nation's largest online news publishers, including The Washington Post, have settled their case against California-based Gator Corp., a company they sued in June over third-party pop-up ads that were appearing on their sites without authorization, the Associated Press reported on Friday. The publishers, including The New York Times, USA Today and The Wall Street Journal, had recently won a preliminary injunction in Alexandria prohibiting Gator from continuing to deliver the ads to the newspapers' web sites. Terms of the settlement were not disclosed. Gator makes advertising software that is sometimes bundled together with free software from other companies. It runs in the background and delivers advertisements.
tags: Software | Publishers | Pop-Up | Gator |