Gearbox Software

Gearbox Taps Double Fusion for In-Game Ads

Authored by Mark Hefflinger on March 25, 2008 - 11:03am.

San Francisco - Double Fusion, a provider of in-game advertising services, announced on Tuesday that it has signed a deal with Gearbox Software, the developer of titles including "Brothers in Arms" and "Borderlands." Under the deal, San Francisco-based Double Fusion will represent both dynamic advertising and integrated sponsorship opportunities in forthcoming Gearbox titles.

2K Games to Publish Gearbox Software's "Borderlands"

Authored by Mark Hefflinger on August 16, 2007 - 2:40pm.

New York - 2K Games, a unit of Take-Two Interactive, said on Thursday that it will publish "Borderlands," the latest title from developer Gearbox Software, for Xbox 360, PlayStation 3 and the PC, in the fall of 2008.