San Francisco - Double Fusion, a provider of in-game advertising services, announced on Tuesday that it has signed a deal with Gearbox Software, the developer of titles including "Brothers in Arms" and "Borderlands." Under the deal, San Francisco-based Double Fusion will represent both dynamic advertising and integrated sponsorship opportunities in forthcoming Gearbox titles.

New York - 2K Games, a unit of Take-Two Interactive, said on Thursday that it will publish "Borderlands," the latest title from developer Gearbox Software, for Xbox 360, PlayStation 3 and the PC, in the fall of 2008.