Geffen

NBA.com Lets Fans Create Video Highlight Reels, Add Soundtracks

Authored by Mark Hefflinger on February 20, 2007 - 5:01pm.

New York - The National Basketball Association (NBA) on Tuesday launched a feature on its website that allows fans to create customized video packages with NBA videos and photos, special effects and a music backing track. Powered by Eyespot, the NBA.com Highlight Mixer will provide access to hundreds of game video clips and photos, team logos, special effects and licensed tracks from labels including Geffen, Drive-Thru, ATO and 1720 Records.