GeneratesReport: U.S. Mobile Video Services to Generate $5.4 Billion by 2009Authored by Mark Hefflinger on May 27, 2004 - 7:15am.
Scottsdale, Ariz. -- Mobile video services in the U.S. are expected to generate $5.4 billion in annual revenues by 2009, fueled by greater bandwidth on 3G networks, and advances in compression technologies and multimedia cell phones, says Arizona-based market research firm In-Stat/MDR. A recent survey found that 13.2% of U.S. wireless users are extremely or very interested in purchasing mobile video services, whose availability is currently limited but will expand with market launches in late 2004 and throughout 2005. "Interest in mobile video is higher than for all other prospective mobile multimedia services covered in this survey, including gaming and music services," said In-Stat/MDR's Clint Wheelock. In-Stat/MDR estimates that in 2009, 22.3 million Americans will be able to view video on their cell phones, and 31.1 million will use video messaging, adding to the projected 14.9% of total wireless data revenues that will be generated by mobile video services.
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