Orlando, Fla. - Video game publisher Electronic Arts announced on Monday that sports media firm XOS Technologies has licensed its core football video game technology to develop a training simulator for collegiate and pro football teams. The XOS PlayAction Simulator features the same technology found in EA's "Madden NFL" and "NCAA Football" franchises. Separately, EA said on Monday that it has signed Washington Wizards All-Star Gilbert Arenas to serve as cover athlete and spokesman for its "NBA Live 08" title, slated for release in the fall.