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Interactive TV Firm YooMedia to Acquire Columbia Pictures' GoPlay TV

Authored by Mark Hefflinger on December 12, 2003 - 5:16am.
London -- YooMedia, a developer of interactive TV and wireless applications, said on Friday that it will acquire GoPlay TV, an interactive games channel, from Columbia Pictures for $11.2 million. GoPlay owns and operates an interactive games channel available on the first page of the interactive main menu on Sky Digital. The deal establishes U.K.-based YooMedia as a leading interactive content provider across all digital TV platforms in the U.K., including games, chat, dating and gaming.
tags: Columbia Pictures | YooMedia | GoPlay TV |