On Monday night, the CW will air the highly anticipated (or is that just me) season finale for the first season of Gossip Girl, a much talked about show (called the Greatest Teen Drama of All-Time by New York magazine) based upon a series of novels by Cecily von Ziegesar. Since this show is often discussed around the office and with friends, I was curious to see the show’s website traffic. As one would expect, the premiere on Sept 19th caused the traffic to ramp up pretty quickly, resulting in the 2nd highest week for the website in terms of the market share of visits. The actual peak (to date) was the week ending October 20, 2007 as the show grew in popularity.

Los Angeles - The CW has decided to stop streaming free episodes of "Gossip Girl" from its website, in a test to see whether the popular streams were eating into the show's TV audience, according to The Hollywood Reporter.