GremlinAnalysis: Digital Music Downloads at Starbucks from Zune?Authored by Jay Baage on January 28, 2007 - 9:15pm.
Starbucks Chairman Howard Schultz last week gave some insight into the company’s future music strategy at a talk in New York, stating: "Within 12 months, probably, you're going to be able to walk into a Starbucks and digitally be able to fill up your MP3 player with music”. He also added that "over the next 6 to 18 months you will see us look at it, perhaps test it”. The question is - why would people buy their music at Starbucks in the first place?It is fairly clear why it makes sense for Starbucks to sell music: diversification of revenue streams; increasing foot traffic and time spent in stores; as well as the opportunity to increase sales per customer. However, Starbucks removed CD-burning machines out of most stores that trialed them last year. It seemed like a natural step to replace those machines with technology for downloading music to MP3 players, since the general trend in the music industry is towards digital delivery - so far so good. But the question remains, why would people buy their music at Starbucks? |
Upcoming DMW Events
Jan. 9, 2009 | Las Vegas www.digitalmediainsider.com
Feb. 25-26, 2009 | New York www.digitalmusicforum.com
March 24-25, 2009 | Los Angeles www.televisionconference.com Events Calendar Submit a Speaker To receive event updates & announcements:
Twitter Updates from JayNavigationUser loginAds |
Daily Newsletter and NetworkingLatest Top Stories
Latest Briefly Noted
PollOur PublicationsOther Ads |
Recent comments
18 hours 29 min ago
22 hours 43 min ago
1 day 8 hours ago
1 day 11 hours ago
2 days 13 hours ago
2 days 14 hours ago
2 days 16 hours ago
2 days 21 hours ago
2 days 22 hours ago
3 days 6 hours ago