Greystripe

Greystripe Offers Demographics on Free Mobile Game Players

Authored by Mark Hefflinger on June 6, 2008 - 11:50am.

San Francisco - Greystripe, a distributor of free, ad-supported mobile games that to date counts 65 million downloads, on Friday released new demographic data on its users that shows mobile games now reach a wider audience than middle-aged women. The company said 68% of its users in the U.S., and 75% worldwide, are between the ages of 18 and 34. In the U.S., 60% are men and 40% female, "confirming that mobile gaming does reach both men and women," the company said. Greystripe added that the ads associated with its games have a click-through rate of 10.1% worldwide.

Greystripe to Offer Free Mobile Games from Sega

Authored by Mark Hefflinger on May 13, 2008 - 11:22am.

San Francisco - Greystripe, a distributor of free, ad-supported mobile games, on Tuesday announced a deal to offer free mobile games from Sega. Three Sega titles will initially be offered on GameJump.com and through Greystripe partners, to include "Sonic Jump," "Afterburner II" and "Golden Axe."

Greystripe to Offer Free, Ad-Supported Mobile Games From Vivendi

Authored by Mark Hefflinger on November 1, 2007 - 11:40am.

San Francisco - Greystripe, a distributor of free, ad-supported mobile games, on Thursday announced an agreement with Vivendi Games Mobile, to distribute ten ad-supported game titles. The games, which include several Garfield titles and "After Dark Flying Toaster," will be offered on San Francisco-based Greystripe's GameJump.com, and also through its 21 mobile and website partners.

Greystripe to Offer Hands-On Mobile Game Titles for Free

Authored by Mark Hefflinger on September 11, 2007 - 11:08am.

San Francisco - Greystripe, a distributor of free, ad-supported mobile games, announced on Tuesday that it has partnered game publisher Hands-On Mobile, to offer seven of its titles free to consumers. The selection includes mobile versions of popular console titles like "Call of Duty 2" and "True Crime: Streets of LA," as well as "LEGO Bricks" and "World Poker Tour: 7 Card Stud."

Ad-Supported Mobile Games Firm Greystripe Hits 14 Million Downloads

Authored by Mark Hefflinger on August 24, 2007 - 2:27pm.

San Francisco - Greystripe, a publisher of ad-supported free mobile games, announced on Friday that consumers have downloaded more than 14 million of its titles from the company's site and its distribution partners over the past less than 12 months. The San Francisco-based company offers over 800 titles from more than 70 mobile game publishers.

Ad-Supported Mobile Game Distributor Greystripe Secures $8.9 Million

Authored by Mark Hefflinger on May 23, 2007 - 9:47am.

San Francisco - Greystripe, a distributor of ad-supported mobile games and applications, announced on Wednesday that it has raised $8.9 million in its second round of financing, led by Disney's Steamboat Ventures.

Greystripe Adds 6 Publishers to Free, Ad-Supported Mobile Games Service

Authored by Mark Hefflinger on January 19, 2007 - 1:30pm.

San Francisco - Greystripe, a distributor of free, ad-supported mobile games, announced on Friday that it has added six new publishers to its partner program. The addition of mobile game titles from publishers Kiloo, Mobility Zone, JavArt, LunaGames, Soul Biz Entertainment and Cheeky will bring Greystripe's library to over 400 games. The San Francisco-based company said that consumers have to date downloaded over 2 million free games through its service.

Ad-Supported Mobile Game Distributor Greystripe Raises $1.2 Million

Authored by Mark Hefflinger on October 11, 2006 - 2:12pm.
San Francisco - Greystripe, the developer of a service that distributes free, ad-supported mobile games, has raised $1.2 million in its first round of venture capital financing, VentureWire reported. Investors participating in the round included Incubic Venture Fund, Monitor Ventures and WS Investment Company. San Francisco-based Greystripe's AdWRAP network sources ads from advertisers and delivers them through its network of mobile games, which includes titles from publishers like 3D Arts, Big Blue Bubble, Blastone, Cellufun, Chakra Interactive and HandyGames.

Mobile In-Game Ad Firm Greystripe Partners With HandyGames

Authored by Mark Hefflinger on August 2, 2006 - 1:14pm.
San Francisco - Greystripe, a San Francisco-based provider of in-game advertising for mobile phone games, announced on Wednesday a partnership with German mobile game publisher HandyGames. Under the deal, Greystripe will provide in-game ads for 28 HandyGames titles, which will be distributed free of charge to consumers.

Greystripe Launches In-Game Ad Network for Mobile Games

Authored by dmw on May 10, 2006 - 2:20am.
Los Angeles - Greystripe on Wednesday introduced its mobile in-game advertising network, announcing that it has signed initial advertisers Zagat Survey, Modtones and GPShopper. San Francisco-based Greystripe's AdWRAP network lets advertisers embed ads into games designed for mobile phones. The company said it has so far signed nine game publishers to use AdWRAP, including Cellufun, Bogee Interactive, Omikron, Chakra Interactive and Big Blue Bubble. It has also signed an agreement with media agency Engage In-Game Advertising, which is launching an AdWRAP campaign for its client SpeeDee Oil Change & Tune-Up.