GroupM

Yahoo, GroupM Team to Work Brands Into Online Programs

Authored by Mark Hefflinger on October 21, 2009 - 9:32am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Wednesday announced a partnership with GroupM Entertainment, a unit of advertising giant WPP, to help marketers incorporate their brands into original online programming.

Yahoo, WPP Sign Multi-Year Digital Advertising Partnership

Authored by Mark Hefflinger on May 16, 2008 - 10:28am.

Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Friday announced a multi-year strategic partnership with several units of advertising giant WPP (NASD: WPPGY), which the company said will allow the companies to buy digital display advertising across the Internet more efficiently.

Invidi Gets $25 Million for Targeted Broadband TV Advertising

Authored by Mark Hefflinger on December 13, 2007 - 8:16am.

Princeton, N.J. - Invidi Technologies, a provider of targeted advertising for broadband TV services, announced on Thursday that it has raised $25 million in its third round of venture capital financing, led by WPP's (NASD: WPPGY) GroupM.