Guitar HeroActivision: "Guitar Hero" Players Have Uploaded 250K SongsAuthored by Mark Hefflinger on September 21, 2009 - 12:25pm.
London
- Activision's Michael Sportouch says the company has seen players of
"Guitar Hero: World Tour" upload 250,000 unique songs created using
the game's music studio feature to its servers, GamesIndustry.biz reported.
These cover songs have subsequently been downloaded over 17 million times by
other players, Sportouch added.
Activision Details New "DJ Hero," "Band Hero" GamesAuthored by Mark Hefflinger on May 7, 2009 - 12:39pm.
Santa Monica,
Calif. - Video game publisher
Activision (NASD: ATVI) on Thursday announced its upcoming fall slate of music-based games,
which will include "Guitar Hero 5," and the new titles "DJ
Hero" and "Band Hero." The DJ game centers more on hip-hop and
dance music, and features a new turntable controller, while "Band Hero"
is a more family-friendly version of the game.
Report: Activision to Feature Van Halen in Next "Guitar Hero"Authored by Mark Hefflinger on April 28, 2009 - 12:31pm.
Los Angeles
- The next band to receive its own branded edition of Activision's (NASD: ATVI) "Guitar
Hero" game will be Van Halen, Kotaku reports, citing a pre-order listing
for the title on retailer GameStop's website. According to the ad, the game is
slated for release on July 28 for PlayStation 3, Xbox 360, Wii and PlayStation
2. Activision has already released special editions of the game featuring
Aerosmith and Metallica.
New Downloadable Songs Coming to "Guitar Hero," "Rock Band"Authored by Mark Hefflinger on March 24, 2009 - 12:48pm.
Santa Monica,
Calif. - Video game publishers
Activision (NASD: ATVI) and Viacom's (NYSE: VIA) Harmonix on Tuesday announced that they are making available new
tracks for download and use with their "Guitar Hero World Tour" and
""Rock Band" games, respectively. Activision will add new tracks
from the Pixies, Silversun Pickups, Nirvana, Motorhead and Steely Dan,
including two tracks from Silversun Pickups' forthcoming album, and new
re-recorded versions of several songs from Motorhead. Harmonix's "Rock
Band Track Pack: Classic Rock" will include 20 songs, from artists
including Boston,
The Who, Steve Miller Band and the Dead Kennedys.
Judge Tosses Patent Suit Against "Guitar Hero" Maker ActivisionAuthored by Mark Hefflinger on March 3, 2009 - 10:24am.
Los Angeles
- A judge has dismissed the patent infringement lawsuit brought by guitar maker
Gibson against Activision (NASD: ATVI), publisher of the "Guitar Hero" music video
game franchise, GameDaily reported.
Will Activision's New Video Game DJ Hero Be As Successful As Guitar Hero?Authored by Jay Baage on January 30, 2009 - 11:12am.
Activision CEO Bobby Kotick confirms DJ Hero Game With Physical TurntablesAuthored by Jay Baage on January 30, 2009 - 11:07am.
tags: Games | Marketing | Music | Guitar Hero | Bobby Kotick | Activision Blizzard | DJ Hero | Davos |
Springsteen to Offer Two Free Tracks for "Guitar Hero"Authored by Mark Hefflinger on January 13, 2009 - 1:09pm.
Santa Monica, Calif. - Video game publisher Activision (NASD: ATVI) said on Tuesday that Bruce Springsteen will make two songs available for purchase and download for play with its "Guitar Hero: World Tour" game. "My Lucky Day," a track of Springsteen's forthcoming record, along with "Born to Run," will be released alongside the new album on Jan. 27; the tracks will be free to download during the first week of the album's release. "Guitar Hero III" Sales Top $1 Billion as Genre Sales SlipAuthored by Mark Hefflinger on January 13, 2009 - 12:13pm.
Los Angeles - Activision's (NASD: ATVI) "Guitar Hero III" is the first video game to surpass $1 billion in sales, but the current iterations of both that franchise and MTV's (NYSE: VIA) "Rock Band" sold fewer copies last year in the U.S. than their predecessors, according to market research firm NPD Group. Disney Developing "Guitar Hero"-Style Game With Real GuitarsAuthored by Mark Hefflinger on January 12, 2009 - 12:39pm.
Las Vegas - Last week, Disney (NYSE: DIS) and Washburn Guitars announced plans to introduce a music video game similar to the popular "Guitar Hero" and "Rock Band," except the Disney game will see users playing actual guitars instead of plastic controller versions, Wired.com reported. "Disney Star Guitarist" will initially be targeted at a younger audience, focusing on artists like Hannah Montana. Versions featuring keyboards and vocals are also in the works. The PC game is slated for release in the summer. Analysis: 3D Entertainment the Next Big Thing at CES 2009Authored by Jay Baage on January 9, 2009 - 11:17am.
Las Vegas – What is the next big thing at CES 2009? To me, the answer is clear: 3D Entertainment. Disney and Dreamworks have made commitments to produce movies in 3D and sneak peaks of the coming Dreamworks Animation 3D movie Monsters vs. Aliens look amazing, both on the big screen during Sony’s keynote yesterday and on HDTV in Intel’s booth. Mark Cuban even called 3D movies "The LSD of 2009" during a CES interview. And 3D is making its way into video games as well. I played Guitar Hero in 3D thanks to NVIDIA’s 3D Vision kit, which combines high-tech wireless glasses, a high-power IR emitter and advanced software to create a stereoscopic 3D experience for hundreds of existing PC games.
Activision Acquires Iowa-based Developer Budcat CreationsAuthored by Mark Hefflinger on November 10, 2008 - 10:45am.
Santa Monica, Calif. - Video game publisher Activision (NASD: ATVI) announced on Monday that it has acquired Iowa City, Iowa-based developer Budcat Creations. Microsoft: 3.8M Songs Sold Monthly via Xbox for Music GamesAuthored by Mark Hefflinger on October 20, 2008 - 1:01pm.
London - Microsoft (NASD: MSFT) is selling 3.8 million downloadable songs a month for the Xbox 360 versions of music video games "Guitar Hero" and "Rock Band," GamesIndustry.biz reports. In a statement, the company said that Xbox Live has "delivered more than 80% of the downloadable songs for music games." Activision Taps IGA for In-Game Ads; Deal Includes "Guitar Hero"Authored by Mark Hefflinger on September 30, 2008 - 12:49pm.
New York - IGA Worldwide, the operator of an in-game advertising network, announced on Tuesday that it has signed a multi-year agreement with Activision (NASD: ATVI). The company will place ads within multiple Activision PlayStation 3 titles, the first of which being the upcoming "Guitar Hero World Tour." DMW Vlog: EA's Manny Anekal on In-Game AdsAuthored by Jay Baage on September 29, 2008 - 3:58pm.
New York - Manny Anekal, Global Dir, In-Game Ad Ops, Electronic Arts (NASD: ERTS) spoke on a panel entitled "Games as a Marketing Tool - Connecting Brands with the Favorite Medium of the Millennial Generation" at the NY Games Conference last week. DMW caught up with him afterwards and talked about opportunities for advertisers and brands to reach consumers through games, virtual worlds and social networks. Some of the take-aways include that in-game ads are still very much a nascent phenomena, but EA is seeing rapid growth in terms of in-game ad revenue with a very high profit margin. tags: Games | Marketing | Advertising | In-Game Ads | Activision | Electronic Arts | Guitar Hero | Rock Band | Madden NFL 09 | NY Games Conference | Manny Anekal |
Activision to Triple "Guitar Hero" Output; Songs See Sales JumpsAuthored by Mark Hefflinger on September 16, 2008 - 11:46am.
Los Angeles - Video game publisher Activision (NASD: ATVI) plans to triple the amount of "Guitar Hero" content it produces over the next two years, including both new versions of the game and downloadable content for the titles, CEO Mike Griffith told analysts, GameDaily reported. Further, Universal Music president and COO Zach Horowitz stated that, on average, sales of songs featured in "Guitar Hero" jump between 200% and 300%. One song, Weezer's "My Name is Jonas," saw a 1,000 sales increase in the weeks following the release of "Guitar Hero III." Activision Acquires U.K. Music Games Firm FreeStyleGamesAuthored by Mark Hefflinger on September 12, 2008 - 8:56am.
Santa Monica, Calif. - Video game publisher Activision (NASD: ATVI) announced on Friday that it has acquired U.K.-based music game developer FreeStyleGames. Sting, Tool to Appear in "Guitar Hero: World Tour"Authored by Mark Hefflinger on September 5, 2008 - 10:09am.
Santa Monica,
Calif. - Activision said on
Friday that Sting will lend his voice and likeness as an in-game character in its
"Guitar Hero: World Tour" game. Along with Sting, the company also
signed metal band Tool to appear in the game, in "an all-new venue
designed in collaboration with the band and highlighting the art style that has
become a staple in their music videos, live shows and album artwork."
Smashing Pumpkins to Debut New Single in "Guitar Hero"Authored by Mark Hefflinger on September 2, 2008 - 1:54pm.
Santa Monica,
Calif. - Activision (NASD: ATVI) announced on
Tuesday that rock band Smashing Pumpkins will exclusively debut their new
single "G.L.O.W." in its "Guitar Hero World Tour" game. The
band's singer Billy Corgan will also appear as an in-game character in the
title, which is scheduled for release in the fall.
Activision Doubles Quarterly ProfitsAuthored by Jay Baage on August 1, 2008 - 8:45am.
Santa Monica, Calif. - Video game publisher Activision Blizzard (NASD: ATVI) saw its revenue increase by 34% and profits more than double in the last quarter. |
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