Redwood City, Calif. - Electronic Arts said on Tuesday that it has partnered with international apparel retailer H&M, on a promotion that encourages fans of "The Sims" to design virtual clothing. The Sims 2 H&M Fashion Runway challenges players to design virtual clothes that will be examined by H&M designers and featured in virtual runway shows, and possibly adapted for use in a future H&M collection. The downloadable "Sims 2 H&M Fashion Stuff" pack also includes tools players can use to design their own H&M store within the game.