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DMW Vlog: Emmi Kuusikko on Habbo and Advertising in Virtual Worlds

Authored by Jay Baage on May 23, 2008 - 2:02pm.

From LA Games Conference - DMW's Jay Baage interviews Emmi Kuusikko, Director, User & Market Insight for Sulake, the Finland-based company behind the popular virtual world Habbo Hotel. She came all the way from Helsinki to the conference to present The 2008 Global Habbo Youth Survey, a rare look under the hood of one of the world's largest youth communities online. In this interview, Emmi Kuusikko talks about Habbo users spending habits, how to measure ROI on advertising campaigns in virtual worlds and the importance of having real as well as virtual friends.
tags: Video | Marketing | Advertising | Sulake | Habbo Hotel | Virtual Worlds | LA Games Conference | Emmi Kuusikko |

Analysis: Habbo, Music and the Record Labels

Authored by Jay Baage on November 6, 2007 - 7:10am.
It is not just file-sharing kids and single moms that the record labels have to worry about if they continue their head-in-the-sand approach to the digital world. The artists themselves are increasingly losing faith in the labels. Prince freed himself from record labels years ago. Paul McCartney, Radiohead and Nine Inch Nails have followed. Even the Material Girl, Madonna, appears to be splitting with her major record label. And still the labels are choosing to leave what could potentially be a lucrative new revenue streams from Virtual Worlds such as Habbo Hotel on the table.
tags: Deals | Social Networking | Music | UGC | Sulake | Millennials | Habbo Hotel | Virtual Worlds |

The Future of Social Networking According to Second Life and Habbo Hotel

Authored by Jay Baage on December 21, 2006 - 11:36am.
Social networking has been one of the hottest areas of interest since Web 2.0 took off as a concept and media buzzword. In one of the most high profile media deals of 2005, Rupert Murdoch’s News Corporation bought MySpace for $580 million, a staggering amount at the time. This year, viral video has become the latest hot category with the defining Internet deal of 2006 being the sale of YouTube to Google for $1.76 billion, when the startup was less than 2-years old. So what is ahead in social networking in 2007? One of the hottest areas will most certainly be Virtual Worlds and Massively Multiplayer Online Games (MMOGs or MMOs).
tags: Social Networking | Linden Lab | Interviews | Second Life | Sulake | Habbo Hotel | Virtual Communities |

Five Questions with Teemu Huuhtanen, President, North America, Sulake, Creator of Habbo Hotel

Authored by Jay Baage on December 21, 2006 - 11:17am.
Teemu Huuhtanen - SulakeAs the newly appointed President, North America for Sulake Corporation, Teemu Huuhtanen will be instrumental in leading the continued growth of one of world’s most popular online social networking and gaming communities for teens, Habbo.com, Sulake’s top property. Since its launch in 2000, Habbo has grown to over 7 million users worldwide, and has been launched in 29 countries on five continents. Its highly-trafficked North American sites, headed by Huuhtanen, receive over 2 million unique active users per month.
tags: Internet | Advertising | Social Networking | Interviews | Sulake | Habbo Hotel | Virtual Communities |

Sulake Gets $7.6 Million for Habbo Hotel Online Teen Community

Authored by Mark Hefflinger on July 10, 2006 - 1:22pm.
Helsinki, Finland - Sulake Corporation, operator of the Habbo Hotel online community for teenagers, announced on Monday that it has received a $7.6 million equity investment from Movida Group, a joint venture between Japan's Softbank and interactive entertainment firm Asian Groove.
tags: Deals | Internet | Teens | Online Communities | Sulake | Investments | Movida Group | Habbo Hotel |