Harris Interactive

Study: Gays More Likely to Read Blogs, Use Social Networks

Authored by Mark Hefflinger on June 10, 2009 - 11:55am.

Washington - Gay and lesbian adults are more likely than heterosexuals to read blogs and use social networking tools, according to a new poll conducted by Harris Interactive in conjunction with Witeck-Combs Communications.

Harris Interactive Shrinks U.S. Ops, Cuts 8% of Workforce

Authored by Mark Hefflinger on December 18, 2008 - 11:16am.

Rochester, N.Y. - Harris Interactive, a provider of custom market research for interactive media channels, announced that it has reduced its workforce by 51 people, or about 8% of its total workforce.

tags: Reports | Layoffs | Research | Harris Interactive |

Strategy Analytics Acquires Teligen from Harris Interactive

Authored by Mark Hefflinger on August 5, 2008 - 9:19am.

Boston - Strategy Analytics, a Boston-based research and consulting firm focused on information, communications and entertainment technologies, announced on Tuesday that it has acquired Teligen from Harris Interactive.

Survey: TV Viewers Want More Interactivity

Authored by Mark Hefflinger on January 22, 2008 - 12:30pm.

Portland, Ore. - More than seven out of ten TV viewers polled in a recent survey said they use their remote controls for simple interactive tasks -- like navigating electronic program guides or scheduling recordings -- and a majority of these also showed interest in increased interactivity for reality shows, sports and even commercials.

Harris Interactive Acquires Two Market Research Firms

Authored by Mark Hefflinger on August 16, 2007 - 1:41pm.

Rochester, N.Y. - Harris Interactive, an online market research firm, on Thursday announced that it has acquired two market research firms, one in Canada and one in Asia.

Report: 35% of Mobile Users Willing to Accept Incentive-based Ads

Authored by Mark Hefflinger on March 15, 2007 - 11:33am.

Rochester, N.Y. - Some 35% of adult cell phone users are willing to accept incentive-based advertisements on their phones, according to a survey conducted by market research firm Harris Interactive.

Survey: One-Third of Frequent YouTube Users Watching Less TV

Authored by Mark Hefflinger on January 30, 2007 - 12:28pm.

Rochester, N.Y. - A third of frequent visitors to the YouTube video-sharing site say they watch less TV as a result of their online video habit, according to a recent survey conducted by Harris Interactive. Forty-two percent of U.S. online adults say they have watched a video on YouTube, with 14% saying they visit the site frequently. Of these, 32% said they are watching less TV as a result of the time they spend on the site.