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Activision Gets Game Rights to Hasbro's "Transformers"

Authored by Mark Hefflinger on February 13, 2006 - 10:56am.
Pawtucket, R.I. - The Hasbro Properties Group, which licenses the toymaker's franchises for other uses, announced on Monday that it has granted video game publisher Activision the exclusive rights to develop console, handheld and PC games based on its "Transformers" brand. The first Activision title is slated for release alongside the theatrical premiere of the live action "Transformers" movie from DreamWorks/Paramount Pictures on July 4, 2007.
tags: Games | Activision | Transformers | Rights | Hasbro's |