Havas Digital

Yahoo Adds CBS TV Shows; Inks Ad Deals with Wal-Mart, Havas

Authored by Mark Hefflinger on June 4, 2008 - 11:52am.

New York - CBS (NYSE: CBS) announced on Wednesday that Yahoo (NASD: YHOO) has joined its CBS Audience Network, a group of over 300 website partners that distributes full TV episodes and other programming from CBS for free, supported by advertising. With the addition of Yahoo, CBS claims its network's unduplicated total reach is now 92% of the U.S.-based Web audience.