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HealthProduct (RED): Smart Social Marketing or Meaningless Celebrity?Authored by Rohit Bhargava on March 2, 2007 - 2:54pm.
 In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you're among the few people that hasn't seen the campaign, it created waves last year by introducing a for-profit model where companies could sign on to create products that they would sell for profit that became part of a line of items furthering the Red brand and donate a portion of profits to The Global Fund.
tags: Marketing | Charity | Retail | AIDS | Health | Social Media | Africa | (RED) | Social Marketing |
Online Social Network PatientsLikeMe Raises $5 MillionAuthored by Mark Hefflinger on February 5, 2007 - 10:39am.
tags: Deals | Internet | VC | Social Networking | Health | Online Communities | PatientsLikeMe | Astrology.com |
Study: Violent Games Have Lingering Effect on Brain ActivityAuthored by Mark Hefflinger on November 29, 2006 - 2:36pm.
Chicago - Teens who play violent video games exhibit increased activity in "emotional" areas of the brain and decreased activity in "self-control" areas, according to a study presented at the Radiological Society of North America's annual meeting, Reuters reported.
Buzz Watch: Fitness Machine for Young Video GamersAuthored by Jay Baage on November 6, 2006 - 11:19am.
 Are you worried that your kids are playing video games too much and not getting enough exercise? Enter Step2Play. A stairmaster type of exercise machine that links directly to a child's computer games console. Here is the trick - the game controller will only work if the child keeps up a constant pre-set rate of exercise.
Robert Wood Johnson Foundation Announces $30,000 Games for Health CompetitionAuthored by Mark Hefflinger on October 20, 2006 - 1:10pm.
Princeton, N.J. - The Robert Wood Johnson Foundation, which focuses on health care-related issues, this week announced a $30,000 contest that will award entrants who develop game concepts or prototypes aimed at improving aspects of health and health care. The Foundation gave as examples game titles such as "Ben's Game," a skateboarding title for chemotherapy patients, and Konami's "Dance Dance Revolution," in which gamers burn calories while following dance steps. "Today's technology has the ability to both educate and entertain," said Chinwe Onyekere, program officer, Robert Wood Johnson Foundation. "We want to encourage people with creative minds to harness that potential in a way that leads to better management and delivery of health and health care." The Games for Health Competition will accept entries through April 1, 2007, with winners to be announced in May 2007.
Weekend Read: Bono’s (RED) Shopping Campaign Makes Money Instead of Taking MoneyAuthored by Jay Baage on October 20, 2006 - 11:34am.
 Bono’s (RED) campaign is simply genius. It is really not about charity or corporate social responsibility, as much as it is about the joy of shopping and increased profits. And that is a good thing. The (RED) campaign manages a way to incorporate charity in everyday life that it as simple as it is effective. The campaign is marketing 2.0.
Crest Whitestrips Debuts Campus Promotion on Facebook Social NetworkAuthored by Mark Hefflinger on October 12, 2006 - 12:33pm.
New York - Procter & Gamble said on Thursday that its Crest Whitestrips brand has launched a promotion on social networking site Facebook targeting students on college campuses. Members of the "Smile State" group on Facebook at 20 schools will be able to receive pre-release movie screening passes; participate in rock, paper, scissors contests; view blogs from Island Def Jam artists; and compete for the chance to host a private concert at their schools.
tags: Marketing | Advertising | Social Networking | College | Promotions | Brands | Facebook | Health | Crest |
AOL to Offer Free, On-Demand Breast Cancer DocumentaryAuthored by Mark Hefflinger on October 11, 2006 - 12:57pm.
New York - AOL said on Wednesday that the documentary feature film "The Breast Cancer Diaries" has been made available for free on-demand from AOL's AIM Pages service, as part of Breast Cancer Awareness Month in October. The film will be accompanied by a blog authored by the film's subject, Murray Paige, featuring video interviews and a place where visitors can share stories and experiences with breast cancer.
Doug Flutie Foundation Endorses Autism Early-Detection Video GameAuthored by Mark Hefflinger on October 2, 2006 - 1:17pm.
Baltimore, Md. - Learning for Children announced on Monday that its video games, which can help educators and parents identify children with early signs of autism and dyslexia, have been endorsed by the Doug Flutie, Jr. Foundation for Autism. The organization was formed after the former NFL quarterback's son was diagnosed with autism. Baltimore-based Learning for Children said its "Early Detection" PC game can be used in classroom settings to screen students for autism and dyslexia. The company plans to donate 10% of all sales to the foundation.
tags: Games | Charity | NFL | Football | Education | Health | Foundations | Doug Flutie | Learning for Children |
Bones in Motion Launches Mobile Fitness Application for Qualcomm's BREWAuthored by Mark Hefflinger on September 27, 2006 - 5:17am.
Austin, Texas - Bones in Motion, a provider of fitness-related, subscription-based mobile applications, on Wednesday announced the launch of its BiM Active service for Qualcomm's BREW platform. The application allows runners, cyclists and walkers to wirelessly capture and monitor their activity on GPS-enabled devices. Data is then automatically uploaded to a personal online journal so users can chart their progress.
Office of National Drug Control Policy Posts Videos on YouTubeAuthored by Mark Hefflinger on September 19, 2006 - 6:34pm.
San Mateo, Calif. - Hoping to reach more of America's tech-savvy youth, the White House Office of National Drug Control Policy (ONDCP) on Tuesday became the first federal cabinet agency to post videos on popular video sharing site YouTube. The ONDCP has begun posting videos on the site of anti-drug advertising, national drug policy announcements and other exclusive content. John Walters, the director of ONDCP and President Bush's "Drug Czar," said that the move is an effort by his office to "remain effective communicators in this new information age." Taking advantage of "new media" technology is nothing new for ONDCP. In early 2005, the office launched the first official blog for a cabinet-level agency, and it also posts podcasts of speeches, commentary from public health officials and audio of anti-drug events.
XM Satellite Radio, Pioneer to Sell Pink Radio for Breast Cancer CharityAuthored by Mark Hefflinger on September 6, 2006 - 5:14pm.
Washington - XM Satellite Radio and manufacturing partner Pioneer Electronics on Wednesday introduced a pink Pioneer inno XM2go portable player. The companies have pledged $30 from the sale of each $349 device will be donated to the Susan G. Komen Breast Cancer Foundation. The pink inno radios will go on sale Sept. 10 online and at Circuit City retail stores.
Future of Music Coalition Offers Free Health Insurance Advice to MusiciansAuthored by Mark Hefflinger on August 23, 2006 - 1:07pm.
Washington - The Future of Music Coalition, a Washington-based non-profit that represents the interests of artists in the digital music realm, on Wednesday introduced an online health insurance guidance program for musicians.
Report: Casual Games Played to Relieve Stress, Relax, Keep Mind SharpAuthored by Mark Hefflinger on August 14, 2006 - 2:33pm.
Seattle - Nearly two-thirds (64%) of those who play casual online games -- more simplistic puzzle, card, word, board and classic arcade titles that can be played in a few minutes -- say they play as a way to relax, while 53% say they play to relieve stress and 42% cite them as a way to keep their minds sharp.
Conde Nast Acquires Health Website NutritionData.comAuthored by Mark Hefflinger on July 21, 2006 - 10:40am.
New York - Magazine publisher Conde Nast on Friday announced its second website acquisition in as many weeks, with the purchase of health and lifestyle destination NutritionData.com.
tags: Deals | Internet | Online Publishing | Health | Acquistions | Conde Nast | NutritionData.com |
N.Y. Times: Paralyzed Man Plays "Pong" Using Only His ThoughtsAuthored by Mark Hefflinger on July 13, 2006 - 2:28pm.
New York - The New York Times recently reported on a paralyzed man who had a small chip implanted in his brain that enabled him to control a computer's cursor using only his thoughts.
Amsterdam Launches Treatment Center for Video Game AddictsAuthored by Mark Hefflinger on June 9, 2006 - 1:38pm.
Amsterdam - A drug treatment center in The Netherlands has opened Europe's first detox clinic for video game addicts, the Associated Press reported.
tags: Games | Law | Europe | Netherlands | Addiction | Health | Amsterdam | Game Addicts | Social Issues |
ION Media Networks to Launch I-Health Broadband ChannelAuthored by Mark Hefflinger on May 31, 2006 - 1:15pm.
West Palm Beach, Fla. - Broadcaster ION Media Networks (formerly Paxson) announced on Wednesday plans to launch a 24-hour broadband network that will focus on healthcare and healthy living.
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