Heather Hopkins

The Impact of Social Networks vs Search Engines For Music - Casestudy

Authored by Hitwise on December 8, 2006 - 7:34am.

The following is a blog entry from Heather Hopkins at Hitwise: I did some analysis on Hitwise to try to understand where and how Lil Chris, a UK band that rose to fame earlier this year, became known. The case study offers a great example of the impact social networks (Bebo and MySpace in particular) can have on up and coming artists.

The Most Important Online Social Networks For Music in the UK

Authored by Hitwise on December 1, 2006 - 8:04am.

In order to illustrate the relationships between social networks and the music category online, we have created some network maps that show the interconnectedness of music websites and the importance of social networks (Bebo and MySpace in particular) to the category. I presented these maps to some of our music clients last week and wanted to share them here for two reasons: to get reactions, thoughts, and comments and to spread the word.

Daniel Craig's Blonde Bond Popular Online: Opportunities for Search Marketers

Authored by Hitwise on November 24, 2006 - 11:50am.

We issued a news release today on the most searched for celebrities in the UK. Daniel Craig came in at #2 on the list (behind Faith Brown, contestant on I'm a Celebrity Get Me Out of Here). In putting together the release, we noticed that searches for "james bond" had overtaken searches for "borat" and perennial favourite "harry potter" in the week of the release of Casino Royale.

Nintendo DS Lite Pink - Girl Geeks Rejoice

Authored by Hitwise on November 20, 2006 - 11:03am.

The following is a blog entry from Heather Hopkins at Hitwise: About this time last year, I blogged that Pink is the New Black as kids (and my cousin in particular) raced to get their hands on the Motorola Razr in Pink. Well, pink is hot again this year with pink game consoles all the rage.