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Google to Acquire In-Game Ads Firm Adscape Media for $23 Million

Authored by Mark Hefflinger on February 16, 2007 - 7:22am.
San Francisco - Google has agreed to acquire Adscape Media, a provider of in-game advertising, for $23 million, RedHerring.com reported, citing sources familiar with the matter. Founded in 2002, San Francisco-based Adscape has developed technology that allows marketers to place dynamic ads inside of video games.
tags: Games | Deals | Advertising | In-Game Ads | Acquisitions | Google | Double Fusion | Adscape | HIG Ventures |