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NBA to Offer All-Star Game Highlights Downloads for Sony PSP

Authored by Mark Hefflinger on February 16, 2006 - 8:10am.
Houston - The National Basketball Association (NBA) said on Thursday that it partnered with Sony Computer Entertainment America to offer Sony PSP owners a free download of video highlights from the 2006 NBA All-Star Game. The "NBA All-Star Weekend to Go" package for PSP and other portable media players, in addition to previews such as the "Top 10 All-Star Dunks," will be available for download through NBA.com.
tags: Games | NBA | Sony PSP | Download | Offer | All-Star | Highlight |

New MTV Organizational Structure to Highlight Digital Distribution

Authored by Mark Hefflinger on January 25, 2006 - 9:21am.
New York - Viacom's MTV network on Wednesday announced a new organizational structure that will put digital distribution of its programming on equal footing with television. The company will operate two divisions -- one whose focus will remain on television, and another that will develop short-form video, music and news content for TV as well as online, video-on-demand, broadband, wireless and other digital platforms. The company named Dave Sirulnick as its new executive vice president of MTV Multiplatform Production, News and Music, who will work with vice president of digital media Ben White and MTVN chief digital officer Jason Hirchhorn under the new structure. The company also said vice president of label relations Peter Baron will now additionally program its video-on-demand and MHD platforms. "This new way of aligning creative talent to tee-up linear and non-linear entertainment for the audience will enable MTV to break through the clutter, launch new music superstars and develop for platforms not yet created," said MTV Networks president Van Toffler.
tags: MTV | Distribution | Digital | Highlight |