Hispanic MediaHispanic Digital Media Firm Batanga Raises $5 MillionAuthored by dmw on April 19, 2006 - 4:36pm.
Miami - Hispanic Media Inc., which operates the Batanga.com Internet radio service and Planeta.com video-on-demand site, announced that it has raised $5 million in a recent round of venture capital financing, led by H.I.G. Ventures. The company's Batanga.com offers 35 online radio stations and claims 2.5 million unique monthly visitors. "Online entertainment consumption within the U.S. Hispanic market is growing exponentially and Batanga has put together a very attractive set of media offerings for this audience, said John Kim, managing director of H.I.G. Ventures. The company will use the funds to expand into additional distribution, marketing and content channels.
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