HitWise

Report: Bing Ups Share of Search Market by 7% in October

Authored by Mark Hefflinger on November 11, 2009 - 2:06pm.
New York - Microsoft's Bing increased its share of the U.S. search market by 7% in October, according to data from Experian Hitwise.

Report: Facebook, Twitter See Growth; MySpace in Decline

Authored by Mark Hefflinger on October 14, 2009 - 10:54am.
New York - Facebook accounted for 59% of all U.S. social network site visits in September, an increase of 194% from the 19% of site visits that Facebook attracted a year ago, according to data from Internet measurement firm Hitwise. MySpace received the second-highest percentage of traffic among social network sites in September, with 30.2% -- a plunge from the 67% of all traffic it drew a year ago.

Analysis: Top Searches on Twitter Search

Authored by Heather Dougherty on April 7, 2009 - 11:42am.

What do people search for on Twitter? We collected search terms that we took place within Twitter’s search engine to identify the topics that are being searched most often on Twitter for the week ending March 21, 2009. Searches for the vampire series ‘twilight’ were the most popular for the week overall fueled by the US release of the DVD, followed by ‘redco’, and ‘parkersburg’.

Buzz Watch: Social Networks Overtake Adult Websites in the UK

Authored by Robin Goad on January 27, 2009 - 7:55am.

Last week we provided the BBC with some interesting data illustrating how UK Internet visits to Social Networks and Forums have overtaken Adult websites. As the chart below illustrates, social networks overtook last October and have remained ahead since.

PBS Beats Out Commercial Networks on Web

Authored by Jay Baage on January 9, 2009 - 10:01am.

Arlington, Va. - The web site of Arlington-based PBS outdrew all commercial broadcast network sites in 2008, according to new figures from Internet measurement service Hitwise. PBS.org received a larger percentage share of U.S. visits more often than any network site, ranking No. 1 among those sites for 19 weeks.

tags: Video | TV | Metrics | PBS | HitWise |

Report: Facebook Hot in U.K.; Overall Social 'Net Growth Slowing

Authored by Mark Hefflinger on October 10, 2008 - 9:03am.

London - While Facebook was the second most-visited website in the U.K. in September, behind Google, growth appears to be slowing for the company and other social networks in the U.K., according to a report from measurement and analysis firm Hitwise.

Visits to PBS.org Grow 25%; Site Finishes Third Among Networks

Authored by Mark Hefflinger on June 27, 2008 - 12:48pm.

Arlington, Va. - PBS.org, the website of PBS, saw a 25% jump in site visits during the 2007-08 television season, compared with the prior year, according to new statistics released by Internet measurement service Hitwise. The site, in fact, finished third among the six commercial broadcast network web sites, drawing 18.9% of U.S. visits to trail only ABC and NBC. It led all six in visits for the weeks ending May 31, June 7, 14 and 21.

tags: Video | TV | Metrics | PBS | HitWise |

Analysis: Brit Awards, MySpace and The Top New Bands in the UK

Authored by Robin Goad on February 19, 2008 - 6:34am.

The Brit Awards take place tomorrow evening and there are three awards up for the public vote: best British Breakthrough Act, best British Live Act, and best British Single. The latter is tricky to analyze using search data, but I thought I’d have a look at the first two. The chart below illustrates weekly UK Internet searches for the five acts nominated for British Breakthrough Act in the weeks since the nominations were announced.

Analysis: Yahoo! Search Draws Younger Audience; Google Users Big Spenders Online

Authored by Heather Hopkins on February 15, 2008 - 6:46am.

Yahoo! Search attracts a younger audience than Google. I promised a post with figures to back up my claim (sorry I am a day late - forgot it was Valentine's Day!). The following charts show the percentage of visits from each age group to Yahoo! Search and Google.com.

Analysis: Obama Beats Clinton in Iowa and New Hampshire Online

Authored by Heather Hopkins on January 3, 2008 - 8:13am.
The following table shows the ranking of the candidate websites within the Lifestyle - Politics category in Iowa and New Hampshire based on volume of traffic from each state. I've included all candidates that show up among the top 100 Politics websites based on traffic from each state in the past four weeks.

Wii, iPhone and Digital Photo Frame Popular UK Christmas Gifts

Authored by Robin Goad on November 28, 2007 - 8:42am.

We’ve just completed our latest hot gadget list and, given the amount of coverage they have received, I wasn’t surprised to see that the Nintendo Wii is currently the most searched for console in the UK, nor that the iPhone now accounts for one third of all searches for a specific mobile phone. However, one gadget that has crept up slowly without a huge amount of fanfare is the digital photo frame – those small LCD photo frames that show digital photos either via a USB connection or memory card slot. In fact, they are now so popular that last week searches for them overtook searches for cameras – digital or otherwise.

Analysis: Guitar Hero 3 Most Searched for Video Game

Authored by Heather Hopkins on November 8, 2007 - 8:05am.

Guitar Hero 3 launched 28th October and has since garnered $115 million for Activision whose chairman today revealed that Activision has shipped more of the Guitar Hero 3 game than any other in its history. In short order Guitar Hero 3 became the most searched for video game based on share of US Internet searches.

Analysis: Facebook's Dip Over The Last Two Months Is Seasonal

Authored by Bill Tancer on October 18, 2007 - 7:58am.

I've seen several posts circulating in the blogosphere postulating on the demise of Facebook given a drop in the sites traffic over August and September of this year. My immediate reaction was to turn to Hitwise data and provide a little more granularity to provide insight to the question of Facebook slowdown v. seasonality (my hypothesis on the recent drop in traffic).

Buzz Watch: Deal or No Deal Most Popular TV Show Online

Authored by Jay Baage on October 10, 2007 - 1:02pm.
Televised game shows and live competitions with interactive elements have a particular appeal online. The NBC show "Deal or No Deal" managed to capture the most traffic to television show web sites during the important premiere week at the end of September, followed by ABC's "Dancing With The Stars."

Hitwise: Searches for 'Fantasy Football' up 94% on Last Year

Authored by Hitwise on August 15, 2007 - 7:45am.
English Football FansAfter a 3 month summer break the English Premier League kicked off on Saturday, and last week Hitwise revealed that Liverpool FC's official website was the most visited club website in the UK. With football fever back in full swing, more fans than ever are getting into the spirit by creating their own online fantasy teams. Searches for the term 'fantasy football' were up by 94% last week compared to the first week of the Premiership season last year.
tags: Sports | Search | HitWise |

Buzz Watch: US Searches For iPhone Up 583 Percent, Pogue Reviews

Authored by Jay Baage on June 26, 2007 - 2:35pm.
The buzz about the iPhone is deafening. It seems like every blog is writing about it (including this one). One measure of the significant public interest in the iPhone is that the volume of US searches for the term “iphone” increased 583 percent in the past four weeks leading up to the June 29 launch date, according to Hitwise. Here is David Pogue of the New York Times in a video review of the gadget and the phenomenon that is iPhone:

Analysis: A Snapshot of the Market for Online Maps in the UK

Authored by Heather Hopkins on May 16, 2007 - 11:00am.

Despite innovations in online maps, UK consumer demand for online maps has not grown in the past year. As reported in my Site Seeing column in today's Guardian, Multimap remains the #1 Maps website, based on share of UK visits, with most of its traffic coming from store locator services. Google Maps is #2, having overtaken Streetmap.co.uk and The AA’s Travelwatch in March.

Analysis: Google Checkout - US Take-Up and UK Launch

Authored by Heather Hopkins on May 4, 2007 - 11:51am.

Google Checkout recently launched in the UK and I wanted to share some statistics about the take up so far in the US where Google Checkout has been available for just less than a year and in the UK where it has just launched.

US News and Media Report: Impact of Video, Google, and Blogs

Authored by LeeAnn Prescott on May 1, 2007 - 5:07pm.
Today we released the Hitwise US News and Media Report, which examines trends in online news consumption over the past year. One of the most striking trends over the past year has been the increase in traffic from News & Media websites to video websites. The share of traffic leaving News and Media websites and going directly to Entertainment - Multimedia websites increased by 196% from April 2006 to March 2007.

Analysis: Webby Awards - Is Self-promotion a Key to Success?

Authored by Heather Hopkins on April 30, 2007 - 9:43am.
The winners of the prestigious Webby Awards will be announced tomorrow and in the People's Voice category, consumers may vote for their favourites. I noticed many websites promoting their nomination and encouraging fans to vote for them. If self-promotion is the secret to success, MiniClip Games is set to be a winner...