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DMW Vlog: Jeff Gomez on Creating Transmedia Experiences

Authored by Jay Baage on July 11, 2009 - 10:36am.

Los Angeles - Jeff Gomez, CEO, Starlight Runner Entertainment, is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. He has worked on Disney's Pirates of the Caribbean, Microsoft's Halo, James Cameron's Avatar, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory. In this exclusive DMW interview at the Nordic Lounge during E 3 Expo, he explains what a transmedia experience is and how these new experiences will transform the entertainment business, both from a creative and a business perspective.
tags: Games | Microsoft | Movies | Hasbro | Film | Mattel | Digital Media Wire | Transformers | James Cameron | Halo | Transmedia | Avatar | Nordic Game | Jeff Gomez | Hot Wheels |