San Francisco - Independent animation network Aniboom said on Monday that it has partnered with casual games publisher I-play to develop animated serial content for mobile, online and television based on I-play's most popular games. The first series in development is based on "Turbo Subs," a restaurant franchise-building game that counts millions of downloads.

New York - Oberon Media, a publisher and distributor of casual games, announced on Thursday that it has acquired I-play, a developer of casual mobile games. While financial terms of the transaction were not disclosed, Israel's Globes Online reported that Oberon will pay $110-120 million for London-based I-play, which was founded in 1998.

San Mateo, Calif. - Mobile entertainment publisher I-play announced on Monday a deal with Universal Studios, to make classic movie clips available for purchase and download to mobile phones. Initially available to Sprint, Verizon, Rogers and Amp'd Mobile subscribers are clips of films like "King Kong," "The 40 Year Old-Virgin," "Animal House" and "The Breakfast Club."

Sunnyvale, Calif. - Motorola on Tuesday announced the launch of the Motodev Game Developer Challenge, which will award two developers of mobile games publishing deals with I-play. Submissions of Java- and Windows Mobile-based games will be accepted through Aug. 10. A panel of judges from Motorola, I-play and other contest marketing allies will evaluate entries based on uniqueness, fun factor, design, operation and innovation in visual arts and audio.

Barcelona - Wireless trade group the GSM Association on Wednesday announced winners of its 12th Annual Global Mobile Awards, from its 3GSM Mobile Congress event in Barcelona, Spain. Winners included ShoZu (Most Innovative Mobile Application or Content); I-play's "The Fast and the Furious: Tokyo" (Best Mobile Game); Vodafone MeinPC (Best Mobile Music Service); and Marblemedia, NFB and Bravo's "Shorts in Motion: The Art of Seduction" (Best Mobile Video Service). A full list of winners is available from a link below.