IABInteractive Ad Bureau Decries New FTC Blogger GuidelinesAuthored by Mark Hefflinger on October 16, 2009 - 8:35am.
New York - The Interactive Advertising Bureau (IAB), a
consortium of top technology firms and advertisers, called on the Federal Trade
Commission (FTC) this week to withdraw its new rules regarding disclosure of
payments to bloggers for their coverage, arguing that "offline media have
engaged [in such practices] for decades." The FTC last week set new
guidelines concerning disclosures made in social media and on blogs where
compensation has been given for an endorsement or testimonial.
U.S. Internet Advertising Revenue Drops 5.3% in First HalfAuthored by Mark Hefflinger on October 5, 2009 - 10:05am.
New York
- U.S. Internet advertising revenue dipped 5.3% to $10.9 billion in the first
half of this year, according to new figures from the Interactive Advertising
Bureau (IAB) and PricewaterhouseCoopers (PwC). Search-related advertising
amounted to more than $5.1 billion of the figure, up slightly from the same
period in 2008, while spending on display ads fell 1.1% to $3.8 billion.
Interactive Ad Bureau Posts In-Game Ad Metrics GuidelinesAuthored by Mark Hefflinger on September 21, 2009 - 12:27pm.
New York
- The Interactive Advertising Bureau (IAB) on Monday released its final in-game
advertising measurement guidelines for the industry. The guidelines stipulate
that an in-game ad must be visible on screen for at least ten seconds before
being counted as an impression; establish a common methodology for counting
impressions; and provide key measurement definitions to help marketers quantify
the value of in-game ads.
IAB Posts Proposed In-Game Advertising GuidelinesAuthored by Mark Hefflinger on June 15, 2009 - 11:55am.
San Francisco
- The Internet Advertising Bureau (IAB) said on Monday that it has established
a set of in-game advertising guidelines, the first of their kind, which seek to
establish a common methodology for counting impressions and simplify the
process of buying and selling the format. The IAB has established a public
comment period on the new guidelines that will close on July 17.
Report: U.S. Web Ad Revenues Up 11% to Record $23.4B in '08Authored by Mark Hefflinger on March 31, 2009 - 10:08am.
New York
- U.S. Internet ad revenues grew 11% to reach a record high of $23.4 billion in
2008, even growing 2.6% to $6.1 billion in the fourth quarter, according to a
report from the Interactive Advertising Bureau (IAB) and
PricewaterhouseCoopers. The revenue figure marks the fifth consecutive year of
record results.
Report: U.S. Online Ad Revenues Up 11% in Q3 to Nearly $5.9BAuthored by Mark Hefflinger on November 21, 2008 - 10:54am.
Report: U.S. Online Ad Revenues Up 15.2% in First Half of '08Authored by Mark Hefflinger on October 7, 2008 - 8:45am.
Report: Internet Ad Revenues Up 18.2% to $5.8 Billion in Q1Authored by Mark Hefflinger on June 18, 2008 - 8:40am.
New York - Internet advertising revenues reached $5.8 billion in the first quarter of 2008, representing an 18.2% increase over the same period of 2007, according to data from the Internet Advertising Bureau and PricewaterhouseCoopers. Report: Internet Ad Revenues Up 25% in 2007 to $21.1 BillionAuthored by Mark Hefflinger on February 26, 2008 - 10:00am.
Report: U.S. 'Net Ad Spending Up 25% in Q3 to Record $5.2BAuthored by Mark Hefflinger on November 13, 2007 - 8:59am.
Report: U.S. Online Ad Spend Nears Record $10 Billion in First HalfAuthored by Mark Hefflinger on October 5, 2007 - 9:59am.
New York - Online ad spending in the U.S. during the first half of 2007 hit a record near $10 billion, with second quarter sales climbing over 25% from the same period a year ago to reach $5.1 billion -- another record -- according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. Nielsen/NetRatings, comScore Agree to Audits of Website Rating MethodsAuthored by Mark Hefflinger on May 24, 2007 - 12:03pm.
New York - The Interactive Advertising Bureau (IAB) has announced that an industry dispute over the accuracy of website ratings from dueling providers comScore and Nielsen/NetRatings is in the process of being resolved, as both companies have acquiesced to its request they submit to third-party audits. tags: Advertising | Reports | Metrics | Nielsen/NetRatings | IAB | comScore | Publishing | Media Rating Council |
Interactive Ad Bureau Seeks Audit of ComScore, Nielsen Web RatingsAuthored by Mark Hefflinger on April 23, 2007 - 2:19pm.
New York - Citing "a multiplicity of reported discrepancies" in the Web audience measurement data of rival providers comScore and Nielsen/NetRatings, the Interactive Advertising Bureau (IAB) announced that it has asked the firms to submit to a third-party audit of their measurement processes. Career Moves: November 9, 2006Authored by dmw on November 9, 2006 - 12:16pm.
Career Moves is made possible by @HIRE.
Viacom announced today that Michael J. Dolan, Executive Vice President and Chief Financial Officer, will leave the company at the end of 2006. Thomas Dooley, Viacom Senior Executive Vice President and Chief Administrative Officer, will take on the additional duties of Chief Financial Officer following Dolan's departure. Dooley was named Senior Executive Vice President and Chief Administrative Officer in September 2006, when Dauman, was appointed President and Chief Executive Officer of Viacom. Dooley has worked closely with Dauman for more than 20 years. How Brands Participate in the Conversation at OMMA EastAuthored by Rohit Bhargava on September 27, 2006 - 9:11am.
For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another. The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days to hold their events rather than overlapping or separating as they have done in the past. The result was many folks attending one event holding a bag from the other, many with two different name badges hanging around their necks and lots of conversation about what was at each event between marketers.
Report: Internet Ad Revenue Hit Record $3.9 Billion in First QuarterAuthored by Mark Hefflinger on May 30, 2006 - 1:40pm.
New York - Internet ad revenue hit a new record of $3.9 billion in the first quarter of 2006, a 38% increase over the $2.8 billion recorded in the first quarter of 2005, according to a report from the Internet Advertising Bureau (IAB) conducted by PricewaterhouseCoopers.
IAB Issues Guidelines for Measuring Broadband Video CommercialsAuthored by dmw on May 15, 2006 - 1:37pm.
New York - The Interactive Advertising Bureau (IAB), a consortium of 250 companies that develops standards for online advertising, on Monday released new guidelines for broadband video commercials. The IAB defines a video ad as a commercial that appears before, during or after content such as streaming video, animation, games or music videos in a player environment. The group established guidelines that determine at what point a broadband video commercial is counted as having been viewed, creating an "impression". "A valid broadband ad impression may only be counted when an ad counter (logging server) receives and responds to an HTTP request for a tracking asset from a client," the IAB set forth in its guidelines. "The count must happen after the initiation of the stream, post-buffering, as opposed to the linked broadband content itself. Specifically, measurement should not occur when the buffer is initiated, rather measurement should occur when the ad itself begins to appear on the user's browser, closest to the opportunity to see."
tags: Video | Marketing | Advertising | Broadband | Metrics | Video Ads | Audience Measurement | IAB |
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