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Weekend Read: Daniel Craig Marks New Era for the James Bond Empire

Authored by Jay Baage on November 3, 2006 - 11:39am.
He’s got a license to kill and a killer brand to license – James Bond is back. This time in the form of Daniel Craig – blond, rough and ready to hit the jackpot in the upcoming movie Casino Royale, the 21st film installment of the franchise. Not since Sean Connery played the role, has the suave British spy seemed so multifaceted. However, the buzz on the Internet is mixed. Some fan websites have totally dismissed Craig as the wrong choice to play Bond. So what does MGM, Eon Productions and creator Ian Fleming’s estate have in mind for developing one of the best known media properties in the 21st Century?
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