IGA WorldwideReport: In-Game Ad Firm IGA Seeks Funding, Possible SaleAuthored by Mark Hefflinger on March 16, 2009 - 8:07am.
New York
- IGA Worldwide, the provider of an in-game advertising network, is currently
seeking new funding and has also put the company up for sale, company chairman
Justin Townsend told VentureBeat.
In-Game Ad Network IGA Reaches 30 Million GamersAuthored by Mark Hefflinger on October 21, 2008 - 12:29pm.
New York - IGA Worldwide, an in-game advertising network, announced on Tuesday that its network now reaches 30 million unique users worldwide. The company's ads reach gamers playing more than 80 titles on platforms including PC, Mac, Flash and PlayStation 3. Activision Taps IGA for In-Game Ads; Deal Includes "Guitar Hero"Authored by Mark Hefflinger on September 30, 2008 - 12:49pm.
New York - IGA Worldwide, the operator of an in-game advertising network, announced on Tuesday that it has signed a multi-year agreement with Activision (NASD: ATVI). The company will place ads within multiple Activision PlayStation 3 titles, the first of which being the upcoming "Guitar Hero World Tour." IGA to Serve In-Game Ads for Sony PlayStation 3, Electronic ArtsAuthored by Mark Hefflinger on June 4, 2008 - 11:31am.
New York - IGA Worldwide, a provider of in-game advertising services, has announced a partnership with Sony (NYSE: SNE) to provide in-game advertising on the PlayStation 3 in the U.S. and Europe, and also with publisher Electronic Arts (NASD: ERTS) to serve in-game ads on EA titles for the PlayStation 3. In-Game Ad Network IGA Worldwide Adds Funds to Second RoundAuthored by Mark Hefflinger on January 24, 2008 - 12:29pm.
New York - IGA Worldwide, the operator of an in-game advertising network, announced on Thursday that it has added about $5 million to its second round of venture capital financing, from Translink Capital, Presidio STX and ITOCHU Corporation. tags: Games | Deals | VC | Advertising | IGA Worldwide | Presidio STX | Translink Capital | ITOCHU Corp. |
NBC Universal to Sell In-Game Ads Through IGA WorldwideAuthored by Mark Hefflinger on October 30, 2007 - 11:47am.
New York - NBC Universal Digital Media has partnered with IGA Worldwide to sell ads on the company's in-game advertising network, following its participation in IGA's $25 million July financing round through its Peacock Equity Fund. Under the terms, NBC Universal will sell a portion of IGA's premium inventory, and also create customized campaigns for its marketing clients. IGA Worldwide to Serve In-Game Ads for MerscomAuthored by Mark Hefflinger on October 10, 2007 - 1:00pm.
New York - In-game advertising provider IGA Worldwide announced on Wednesday that it has signed an agreement with casual games publisher Merscom, to serve in-game ads within the company's titles. The deal, which covers both U.S. and European markets, includes Merscom's upcoming titles "Jewel Craft." IGA Worldwide to Serve In-Game Ads for Codemasters TitlesAuthored by Mark Hefflinger on August 28, 2007 - 2:27pm.
New York - IGA Worldwide, a provider of in-game video advertising, announced on Tuesday a three-year deal to provide ads within games published by U.K.-based Codemasters. New York-based IGA's ads will figure in Codemasters franchises like "Race Driver" and "Colin McRae," which have to date sold a combined more than 16 million units. In-Game Ad Network IGA Worldwide Raises $25 MillionAuthored by Mark Hefflinger on July 12, 2007 - 10:31am.
New York - In-game advertising network IGA Worldwide announced on Thursday that it has raised $25 million in its second round of venture capital financing, co-led by GE/NBC Universal's Peacock Equity and KTB Ventures. tags: Games | Deals | VC | Advertising | In-Game Ads | IGA Worldwide | Peacock Equity | KTB Ventures |
IGA Worldwide to Serve In-Game Ads for Cyanide, Morpheme, StagganAuthored by Mark Hefflinger on June 25, 2007 - 2:25pm.
New York - IGA Worldwide, the provider of an in-game advertising network, announced on Monday that it has signed new agreements to deliver ads within games from developers Cyanide, Morpheme and Staggan. The deal includes PC game titles such as "Pro Cycling Manager" and "United Football." IGA Worldwide to Provide In-Game Ads for Artix TitlesAuthored by Mark Hefflinger on May 24, 2007 - 12:22pm.
New York - IGA Worldwide, an independent in-game advertising network, announced that it has signed an agreement with online game developer and publisher Artix Entertainment, to provide in-game ads for Artix titles that together claim more than 32 million players. Artix's "Adventure Quest," "Dragon Fable" and "Battleon Minigames.com" sites collectively reach 8.4 million unique visitors per month, and over 550,000 unique users per day. |
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