New York - IGA Worldwide, a provider of in-game advertising services, has announced a partnership with Sony (NYSE: SNE) to provide in-game advertising on the PlayStation 3 in the U.S. and Europe, and also with publisher Electronic Arts (NASD: ERTS) to serve in-game ads on EA titles for the PlayStation 3.

New York - IGA Worldwide, the operator of an in-game advertising network, announced on Thursday that it has added about $5 million to its second round of venture capital financing, from Translink Capital, Presidio STX and ITOCHU Corporation.

New York - NBC Universal Digital Media has partnered with IGA Worldwide to sell ads on the company's in-game advertising network, following its participation in IGA's $25 million July financing round through its Peacock Equity Fund. Under the terms, NBC Universal will sell a portion of IGA's premium inventory, and also create customized campaigns for its marketing clients.

New York - In-game advertising provider IGA Worldwide announced on Wednesday that it has signed an agreement with casual games publisher Merscom, to serve in-game ads within the company's titles. The deal, which covers both U.S. and European markets, includes Merscom's upcoming titles "Jewel Craft."

New York - IGA Worldwide, a provider of in-game video advertising, announced on Tuesday a three-year deal to provide ads within games published by U.K.-based Codemasters. New York-based IGA's ads will figure in Codemasters franchises like "Race Driver" and "Colin McRae," which have to date sold a combined more than 16 million units.

New York - In-game advertising network IGA Worldwide announced on Thursday that it has raised $25 million in its second round of venture capital financing, co-led by GE/NBC Universal's Peacock Equity and KTB Ventures.

New York - IGA Worldwide, the provider of an in-game advertising network, announced on Monday that it has signed new agreements to deliver ads within games from developers Cyanide, Morpheme and Staggan. The deal includes PC game titles such as "Pro Cycling Manager" and "United Football."

New York - IGA Worldwide, an independent in-game advertising network, announced that it has signed an agreement with online game developer and publisher Artix Entertainment, to provide in-game ads for Artix titles that together claim more than 32 million players. Artix's "Adventure Quest," "Dragon Fable" and "Battleon Minigames.com" sites collectively reach 8.4 million unique visitors per month, and over 550,000 unique users per day.