New York - Conde Nast-owned fashion magazine Vogue has partnered with IMG to produce a Web-based reality series about the fashion industry, The Wall Street Journal reported. Set to premiere next month, the ad-supported "Model Live" will follow the lives of three working models. In addition to airing on Vogue.tv, the series will also be syndicated on Hulu and Veoh. The Journal reported that the series cost $3 million to produce ($31,000 a minute), and cited insiders who said that clothing retailer Express paid over $1 million to be the top sponsor of the program.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) announced on Thursday that it has signed a deal partnering its EA Sports brand with sports, entertainment and media company IMG. Under the deal, EA will market IMG's brand in a variety of new product categories, which could include sports camps, gaming lounges, publishing products and performance apparel. Financial terms of the agreement were not disclosed.