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Online Ad Firm DoubleClick Acquires Tangozebra for $30 Million

Authored by Mark Hefflinger on March 2, 2007 - 11:26am.

London - DoubleClick, a provider of digital advertising technology and services, announced that it has acquired Tangozebra, a London-based provider of online ad technology in Europe, for about $30 million.

tags: Deals | Advertising | Acquisitions | In-Game | DoubleClick | Podcasting | Tangozebra |

Engage In-Game Advertising Agency Launches; First Client is Subway

Authored by Mark Hefflinger on January 10, 2006 - 4:31am.
San Francisco - Engage In-Game Advertising, a provider of strategic planning and placement services for video game ads, announced its official launch on Tuesday with the signing of restaurant chain Subway. San Francisco-based Engage plans to focus on providing strategic direction to companies looking to insert localized ads into console, PC and mobile games. "Since it's a relatively new medium, many companies are unaware of the promotional reach and creative flexibility video game advertising can provide when trying to target the elusive 18- to 34-year-old male audience," said David Smith, vice president of business development for Engage.
tags: In-Game | Engage | Client | Subway |

Casual Games Site Shockwave.com Launches In-Game Ad Network

Authored by Mark Hefflinger on November 7, 2005 - 2:43am.
San Francisco - Online casual games site Shockwave.com on Monday launched the Shockwave.com Immersive Network, an in-game advertising network that advertisers can utilize to target its audience of 20 million unique monthly visitors. Initial advertisers on the network include SBC, Intel and Microsoft Game Studios. San Francisco-based AtomShockwave said the network will initially deliver a minimum of 10-12 million impressions per month, growing to more than 50 million impressions a month by early 2006, as additional game titles are added to the network.
tags: Casual Games | Website | In-Game | Shockwave.com |

"50 Cent: Bulletproof" In-Game Soundtrack to Feature 150 Tracks

Authored by Mark Hefflinger on November 4, 2005 - 3:04am.
Los Angeles - lVivendi Universal Games announced on Friday that the in-game soundtrack for its "50 Cent: Bulletproof" game will feature over 150 music tracks, including 13 unreleased and 100 instrumental tracks. Featured artists include 50 Cent and G Unit members Lloyd Banks, Young Buck and Tony Yayo, in addition to producer Sha Money XL, who will contribute exclusive remixes. The game is due for release on Nov. 22 for PlayStation 2 and Xbox.
tags: Soundtrack | In-Game | Tracks | Bulletproof |

Study: In-Game Advertising Found to be Particularly Effective

Authored by Mark Hefflinger on October 5, 2005 - 11:20am.
New York - In-game advertising, where ads are inserted directly into video game environments and appear on virtual city billboards and as product placements, is particularly effective, according to a study from Nielsen Interactive and in-game ad provider Double Fusion. The study, which examined the effectiveness of Double Fusion's in-game ads within developer Metro3D's PC game "London Taxi," found a 60% increase in awareness for a new product. It also found that in-game animated 3D ads achieved twice the recall of static billboards. Nielsen polled gamers and found that 50% agreed that in-game advertising makes a game more realistic, while 21% disagreed; and that 54% of gamers agreed that in-game advertising "catches your attention" (17% disagreed). "The study provides continued evidence that in-game advertising is a medium which brand managers across categories should be exploring, particularly if they want to reach the highly valuable 18-34 year old male audience," said Nielsen Interactive Entertainment managing director Henry Piney. "What we learned is that even for new brands, the impact that in-game advertising can have is significant."
tags: In-Game | Study | Particularly | Effective |