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IGA Forms Global Media Group for In-Game Ad Networks

Authored by Mark Hefflinger on April 27, 2005 - 6:37am.
London -- IGA Worldwide, a provider of in-game advertising services, announced that it has created a global media group that will focus on the planning, serving and tracking of targeted ads within PC and console video games. The company also announced that it has acquired U.K.-based game advertising firm Hive Partners, which will form part of the media group that will also include IGA Partners North America, IGA Partners Europe and IGA Technologies. The game advertising group will have offices in New York, London and Berlin, with plans to expand to Paris, Los Angeles, Tokyo and Benelux in coming months. IGA's launch of a global media group for in-game ads follows the recent launch of in-game ad networks by IGN Entertainment and Massive Inc.
tags: IGA | Global Media Group | In-Game Ad Networks |