In-Game Advertising

Chinese In-Game Ads Firm GameGlance Raises $2 Million

Authored by Mark Hefflinger on January 19, 2007 - 9:48am.

*A correction was made to this story.

Shanghai, China - GameGlance, a provider of in-game advertising services in Asia, announced on Friday that it has received a $2 million investment from a China-based technology consortium.

Massive Incorporated Launches In-Game Advertising Network

Authored by Mark Hefflinger on October 18, 2004 - 9:42am.

New York -- Massive Incorporated, developer of an in-game video game advertising network, on Monday announced the launch of its network targeting the lucrative audience of 18-34 year old males. The company's network enables advertisers including RealNetworks to deliver ads that are embedded into popular online game titles in real-time, from publishers including Vivendi Universal Games, Ubisoft and Legacy Interactive. The service allows advertisers to target according to consumer demography, title genre, behavioral data, day part and other dimensions. Massive said at launch its ad network includes 15 game titles and reaches a weekly audience of close to two million young men.

tags: Launches | In-Game Advertising | Massive Incorporated |