Insertion Technology

Ad Insertion Technology Developer Lightningcast Raises Funding

Authored by Mark Hefflinger on March 18, 2003 - 4:51am.
Alexandria, Va. -- Lightningcast, a provider of ad insertion technology and services to the Internet broadcast market, said on Monday that it has closed an undisclosed amount of funding with existing investors Nokia Venture Partners, Redleaf Group and Birchmere Ventures. The company said that the round should adequately fund all of its future investment capital needs. Lightningcast provides advertising technology and services to major media companies that deliver audio or video programming over the Internet -- the technology seamlessly inserts ads into existing content.