Insight

U.K. Online Game Developer Jagex Gets Investment from Insight

Authored by Mark Hefflinger on October 25, 2005 - 6:54am.

London - Jagex, a developer and publisher of massively multiplayer online games, announced on Tuesday that it has received an undisclosed equity investment from Insight Venture Partners. U.K.-based Jagex operates the online game "RuneScape," which currently claims 3.5 million active players and 500,000 paying subscribers; other Jagex titles include "Meltdown" and "SlimeWar," and a number of free-to-play mini-games. The company will use the funds to expand its games into non-English-language markets, and for ongoing development of "RuneScape" and other titles.

Ad Serving Firm 24/7 Real Media Acquires Analytics Firm Insight First

Authored by Mark Hefflinger on January 22, 2003 - 5:21am.

New York -- 24/7 Real Media, a provider of ad serving technology, announced on Wednesday that it has acquired Insight First, a provider of Web analytics services. Financial terms of the transaction were not disclosed. New York-based Insight's marketing and sales analytics have been used by clients including MTV, Nickelodeon, VH1 and UAL Loyalty Services. 24/7 Real Media CEO David J. Moore said that the addition of Insight will help its advertiser customers "better understand and more effectively target their best Web customers." Insight founder and CEO Tony Schmitz will join 24/7 Real Media as chief technology officer.

tags: Insight | 24/7 Real Media | Ad Serving | Analytics |