Atlanta - Beyond Media and Intent MediaWorks, two providers of digital media distribution services, announced on Thursday they have merged to form a new venture.

Atlanta - Intent MediaWorks, a distributor of licensed media content and advertising on peer-to-peer networks and other platforms, on Wednesday announced a strategic partnership with video-sharing site Revver, that will see the companies distribute each other's content online. Revver said it will be the first online video company to distribute user-generated videos on peer-to-peer networks. Intent will create multiple channels on Revver, populated with music videos and other content from artists represented by Violator Management, Nettwerk Music and others. Like others posting on Revver, Intent will receive a share of ad revenue generated by its content.

Atlanta - Intent MediaWorks, a provider of digital media content and advertising distribution technology, announced on Monday that it has raised $10 million in its second round of funding, led by Grecroft Partners, SoftBank Capital, Bertelsmann Digital Media Investments and Allen & Co.

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Chad and Ryan Steelberg, brothers and founders of radio advertising company dMarc – now owned by Google – have stepped down a little more than one year after Google acquired it, the search giant confirmed on Friday. A Google spokesman declined to comment on those claims or discuss why the Steelbergs left. Google began testing its Audio Ads program for radio, using the dMarc technology, late last year.

Atlanta - Intent MediaWorks, a provider of licensed media content and advertising to websites, blogs and peer-to-peer file-sharing networks, announced on Wednesday that independent music distributor KOCH Entertainment has licensed its entire catalog for release through Intent's service. "For established talent, Intent eliminates issues related to licensing and content control. At the same time, Intent makes it possible for emerging independent artists to boost exposure and reach niche audiences," said Les Ottolenghi, CEO and co-founder of Intent MediaWorks.