Internet TV Advertising Forum

Internet TV Advertising Forum Launched

Authored by Mark Hefflinger on October 15, 2007 - 10:35am.

Cambridge, Mass. - Maven Networks, the provider of an Internet TV platform, announced on Monday that it has partnered with companies including Microsoft, DoubleClick, 24/7 Real Media, Ogilvy, Digitas, Scripps Network and Fox News Digital to form the Internet TV Advertising Forum, a trade group that will work to "define next-generation video advertising standards."