Palo Alto - Facebook has begun testing new privacy options. Once the changes - now in beta and not yet final - are complete, users will be able to decide who can see their Facebook posts on a post-by-post basis, according to PC World.

Last reports I saw had Facebook at over 200 million active worldwide unique users (and growing) and an estimated $200m-plus in annual revenue in 2008. Pretty kooky to claim it'll be a failure, eh? Let me start by saying that social networking itself is a utility that is not routinely differentiated by any particular protectable intellectual property. It's a utility that demonstrates a better way for the online and mobile web audience at-large to connect with each other. But it's also a utility that ultimately threatens to be its own worst enemy.