InTru 3D

DreamWorks Animation, Intel Partner on Digital 3D Movies

Authored by Mark Hefflinger on August 21, 2008 - 12:54pm.

San Francisco - DreamWorks Animation SKG (NYSE: DWA) has announced plans to produce all of its forthcoming films in digital 3D, starting with "Monsters vs. Aliens" in March 2009, and has partnered with chipmaker Intel (NASD: INTC) on the technology, Reuters reported. The companies are collaborating on a new 3D movie image brand called InTru 3D, which will combine Intel's new standalone graphics chip with 3D technology the company acquired from start-ups.