Invidi Technologies

Invidi Gets $25 Million for Targeted Broadband TV Advertising

Authored by Mark Hefflinger on December 13, 2007 - 8:16am.

Princeton, N.J. - Invidi Technologies, a provider of targeted advertising for broadband TV services, announced on Thursday that it has raised $25 million in its third round of venture capital financing, led by WPP's (NASD: WPPGY) GroupM.

Targeted Broadband Ad Developer Invidi Technologies Raises $12 Million

Authored by Mark Hefflinger on May 4, 2004 - 3:18am.
Edmonton, Alberta -- Invidi Technologies, a provider of targeted advertising technology for the broadband industry, announced on Tuesday that it has raised $12 million in its first round of venture capital financing, co-led by Menlo Ventures and EnerTech Capital. Invidi, founded in 2000, plans to use the new funds to commercialize its targeted advertising software for digital TV set-top boxes. The company said that its technology allows advertisers and media buyers to selectively target cable TV viewers with "the same pinpoint accuracy" as direct mail and database marketing.