New York - Online video streaming is gaining mainstream momentum in the U.S., as the percentage of females over 12 and adults aged 35-54 who have recently streamed video online has grown dramatically over the past year, according to a report from market research firm Ipsos.

New York - While Apple's (NASD: AAPL) iTunes Store continues to dominate the digital music market, Amazon's (NASD: AMZN) MP3 store and RealNetworks' (NASD: RNWK) Rhapsody made strides in terms of brand awareness and user preference over the past year, according to a report from market research firm Ipsos. Among users who were aware of more than one source for digital music purchases, 57% preferred iTunes -- an increase of 7% from a year ago. Meanwhile, 9% favored Amazon MP3, which has only been around a year, and 7% preferred Rhapsody, a 3% increase from a year ago.