Ipsos MediaCT

Report: U.S. Online TV, Movie Watching Up Dramatically

Authored by Mark Hefflinger on August 5, 2009 - 9:19am.

New York - Online Americans are watching more full-length movies and TV shows online, as 26% report having streamed a TV show and 14% a feature-length film in the past 30 days, according to a report from market research firm Ipsos MediaCT.

Survey: 68% of U.S. Households Play Video Games

Authored by Mark Hefflinger on June 3, 2009 - 9:27am.

Los Angeles - Sixty-eight percent of U.S. households play computer or video games, an increase of 3% over 2008, according to a report conducted by Ipsos MediaCT on behalf of the Entertainment Software Association (ESA), a trade group of U.S. game publishers and developers.

Survey: Average U.S. Gamer Age is 35; 40% are Women

Authored by Mark Hefflinger on July 17, 2008 - 9:15am.

Los Angeles - Women now comprise 40% of U.S. video game players, while the average age of an American gamer has risen to 35, according to a survey conducted by Ipsos MediaCT for game industry trade group the Entertainment Software Association (ESA).