J. Crowley

DMW Vlog: Black20’s J. Crowley On Producing Successful Online Video Shows

Authored by Jay Baage on December 9, 2008 - 12:44pm.

New York - J. Crowley is Co-Founder of Black20, an online video studio focused on creating and distributing high quality, digital content for a young online demographic. He won the audience vote for most innovative online video company at DMW’s recent Future of Television Forum East. In the exclusive interview embedded above, he explains the strategy his company is using to make successful online programming, what he considers a “viral” video and much more. How did the name Black20 come about? Well, the story goes like this: The network that picked up their first pilot decided to drastically cut the budget for the show. So J. Crowley and his colleagues went to the Taj Mahal Casino in Atlantic City and bet all their remaining funds on black at the roulette table. Guess where the roulette ball finally came to a rest?