Los Angeles - Activision (NASD: ATVI) will include the music and likeness of rock legend Jimi Hendrix in the next iteration of its "Guitar Hero" franchise, via a deal with Experience Hendrix, the Associated Press reported. "Guitar Hero: World Tour," slated for release Oct. 27, will include the songs "The Wind Cries Mary" and a live version of "Purple Haze," as well as other tunes to be later added as downloadable tracks for the game. In related news, Activision partner Hands-On Mobile on Friday announced the release of "Guitar Hero III: Backstage Pass" for mobile phones.

Modena, Italy - Computer music software developer IK Multimedia on Friday introduced its AmpliTube Jimi Hendrix Edition, which it calls the first authentic software recreation of the guitar legend's complete guitar amp and effects rig. The software, a cooperative effort with official licensor Authentic Hendrix, will allow guitar players to plug into a computer and recreate the authentic tones of Hendrix, who is credited in the development of modern guitar amplification and effects.