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How Yelp Beat Judy’s Book

Authored by Peter Krasilovsky on February 8, 2007 - 12:55pm.
There is no better guide to how to avoid the potholes in hyper-local than Judy’s Book Co-Founder Andy Sack, who has been writing a series of “don’t do this at home” posts about Judy’s Book’s failed efforts building an online review site. (The site is now refocused on local promotions). In the most recent installment, Sack talks about how Yelp came into the game with a better strategy.
tags: Internet | Advertising | Online Publishing | Reviews | Local | Online Communities | Yelp | Judy's Book |