Austin, Texas - Lou Reed is decidedly frosty on the notion of digital music. A classic audiophile. "Technology is making it easier to make things worse," he proclaimed during his keynote interview on Thursday at SXSW, with veteran music producer and 20-year collaborator Hal Willner. "If you are one of those people like me who like 'good sound,' you need good speakers, a good stereo, and (as an artist) your price of recording goes up, because you need a good mic, good cables...If you don't like good sound, go with MP3."