Home

Keychest

WSJ: Disney Working on 'Keychest' Digital Distribution Scheme

Authored by Mark Hefflinger on October 23, 2009 - 7:32am.
New York - Disney (NYSE: DIS) is working on a multi-platform retail scheme, code-named Keychest, that would enable consumers to pay a single price for permanent access to a movie or TV show that could be viewed across on-demand pay-TV, Web and mobile devices, The Wall Street Journal reported. The company has reportedly been demonstrating Keychest to other studios and interested parties, and plans to introduce the technology next month.
tags: Mobile | Video | TV | Movies | Disney | Keychest |