Kid Rock

Rhapsody Scores Exclusive Deal With Digital Holdout Kid Rock

Authored by Mark Hefflinger on October 3, 2008 - 10:37am.

Seattle - RealNetworks (NASD: RNWK) announced on Friday that longtime digital holdout Kid Rock has made his albums available for streaming and download for the first time through its Rhapsody service. To promote the four-month exclusive deal, Rhapsody will air a 30-second commercial featuring Kid Rock's song "Roll On" across MTV Networks' music and entertainment channels.