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NBC Markets Two New TV Pilots on Netflix

Authored by Rohit Bhargava on August 9, 2006 - 7:55am.
Netflix Screenshot As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was.  Marketing a television show is steadily taking more and more lessons from Hollywood filmmakers, doing things like positioning new shows in relation to older shows, using big stars as a draw, and even using very movie-like trailers to promote the shows on television and online.  Now NBC has found a new angle for promoting two new shows: offering DVDs of the pilots on Netflix.
tags: Video | Marketing | TV | Commerce | Netflix | Promotions | NBC | Pilots | Studio 60 | Kidnapped | Rohit |