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LA Galaxy

Weekend Read: Circus David Beckham Lands In the US

Authored by Jay Baage on July 13, 2007 - 6:51am.
When it comes to winning matches, the US soccer season so far is not going too well for LA Galaxy - it is languishing second from bottom in Major League Soccer's Western Standings. But who cares, soon they will have circus David Beckham to entertain the crowd and the game will come second. Also, if you see it this way, since they can’t hardly suck any more than they do right now, it can really only go up from here.
"This is the story of a star at the top of his form coming to Major League Soccer," says league Commissioner Don Garber, who on Friday will help Los Angeles Galaxy officials unveil England's David Beckham, this nation's newest sports icon and marketing powerhouse. "David will raise the credibility of our league."
tags: Sports | Marketing | Soccer | David Beckham | MLS | LA Galaxy |

Soccer’s Beckham to Give Galaxy, MLS a Lift with Recent Strong Play

Authored by Jay Baage on June 1, 2007 - 3:58pm.
In a rare stroke of luck for the Los Angeles Galaxy, barely two months before David Beckham is scheduled to begin play in the MLS, he is playing his best soccer since joining Real Madrid in 2003 - a paradoxical resurrection recently crowned by his return to the English national team. After being ridiculed as more of a pop star than a great soccer talent in his stint with Spanish team Real Madrid, the broad consensus is that he’s one of the great pillars of the team’s comeback to lead La Liga with only two games remaining.
tags: Marketing | Soccer | Sport | David Beckham | MLS | LA Galaxy |

Analysis: LA Galaxy Puts Its Hopes in Beckham, Maybe Zidane

Authored by Jay Baage on April 17, 2007 - 12:26pm.
LA Galaxy general manager, Alexi Lalas, is hoping to tempt French soccer legend Zinedine Zidane to join former Real Madrid teammate David Beckham at the L.A. Galaxy, according to fresh reports. And while the addition would be welcomed, make no mistake, the LA Galaxy and Major League Soccer (MLS) still have a long way to go.
tags: Sports | Marketing | Soccer | Trends | David Beckham | MLS | Zinedine Zidane | LA Galaxy |