Larry Allen

Improving Online Display Ad Relevancy: Interview With Tacoda’s Larry Allen

Authored by Scott Karp on July 24, 2007 - 7:46am.

Following up on my post about the poor state of online ad relevancy, I’ve been digging deeper with some of the companies that are working to improve that state, which lead to the following interview with Larry Allen, SVP, Business Development and Marketing at TACODA. Believe it or not, we completed this interview before the announcement that AOL has acquired TACODA. Relevancy is in the air (and so are ad networks).